Listen, I’ve been where you are. Working with clients that aren’t aligned, charging $400 for a logo, and wondering how I’ll even make rent, let alone be able to leave my 9-5. But it doesn’t have to stay this way. If I could go back in time and tell myself anything to make the transition to owning an agency so much easier, it would be the 5 things in this post. So, let’s dive in!
Here are the 5 things I wish I knew before starting a brand and web design agency (and what you can learn from it now):
You may work with some bad-fit clients in the beginning - it gets better. – You can’t expect to work with dream clients right off the bat. It takes time to build your network, find your niche, and stick with it. Don’t give up after one or two bad experiences!
Taking breaks is one of the BEST things you can do for your creativity. – Yes, this is backed by research. Studies have shown that taking breaks can increase creativity, productivity, and your ability to focus.
You NEED a contract (no ifs or buts and definitely no exceptions, EVEN for your sister). – Let me say it again for the people in the back: YOU NEED A CONTRACT. Just do it, just get one.
Social media followers don’t always equal revenue. – This one may be hard to believe, but it’s true. However, a skilled portfolio does indeed correlate to increased revenue. So take your time, build your portfolio with projects you LOVE (don’t put EVERYTHING in it). High-value clients are attracted to high-quality work.
Retainer projects are almost always a time and money suck. – Listen up: if you’re going to take on a retainer project, make sure the dollar amount is tied to an outcome, not a quantity of hours. (Even if you have to set deliverables, retainers often lead to high demands of your time.)
If you’re ready to learn how to price your services to reach financial freedom, create recurring revenue, and bring in new, high-budget clients, watch our free High Ticket Designer Masterclass here! See you in there!
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