Let’s get real for a sec. If you’re gaining followers, but you’re not booking clients, keep reading. Maybe you’ve had a few posts go viral, and a bunch of new people swarm to your profile at once… but your inquiries? Dried up, zero, zilch. You’re stuck asking yourself “if my content is bringing in new followers, why isn’t anyone inquiring to work with me? Why isn’t anyone booking my services?” If this sounds like you, you need to revisit your brand strategy. What is a brand strategy? Great question: it’s a data-driven plan to help you reach your goals faster based on audience insights, the competitors in your market, and your unique “it” factor. Brand strategy is the framework that we use to determine the design choices for your brand visuals like logos, fonts, colors, etc. Your brand’s visuals are communicating to your target audience whether you want them to or not, and in order to convert those followers into paying clients, your brand (aka your logos, fonts, colors, etc.) needs to be doing more than just looking pretty.
Here are 3 ways your brand strategy will help you convert those followers into paying clients:
Connect with your target audience. – Your brand needs to create an emotional connection with your audience, foster brand loyalty and encourage repeat business and referrals. The goal here is to know your target audience like the back of your hand! Learn who they are, what they need, what they’re attracted (and not attracted) to, and figure out what will help them feel more connected to you and your business. When you’ve actually connected with your audience, they’ll be ready to pull out their credit cards within an hour of finding you online.
Stand out from competitors. – A brand strategy helps you create a set of visuals that will up your brand recognition and differentiate you from competitors in your market. A lot of businesses fall into the trap of looking like everyone else. Your brand should stand out from the crowd and help you shine as the go-to in your industry. When people find you, you want the first thing they say to be, “I don’t even need to look at other options, where do I sign?”
Communicate the value of your products/services. – Do you feel like your brand truly reflects who you are and what you bring to the table? Does it come across as luxurious or more DIY? If not, it can be challenging to stand out confidently in your industry. The truth is, your audience can't tell your services are high-end when your website blends in with countless others sporting similar mundane logos and cookie-cutter Squarespace templates. A well-designed brand communicates professionalism and credibility, instilling trust in potential customers and clients.
Simply throwing up “just a logo” doesn’t cut it anymore. Your brand needs to have a strategy behind it to start getting results. At Quixotic, we design all of our client brands around our signature, strategy-based method: audience connection, competitor differentiation, and identifying your unique “it” factor.
Here’s what some of our clients said after we helped them nail down their brand strategy:
"In the first month since Quixotic Design Co gave the GGC site a much-needed makeover, we have had over 3,000 site visitors and $4500 in sales! The new website design paid for itself in the first month! Well worth the investment."
-Phoebe Sherman, Girl Gang Craft
“The traffic on my website skyrocketed--literally---in the first week alone, and I have seen a 300% increase in inquiries.”
-Christine, Threshold Event Co
“We've started attracting more high-level (& higher paying) clients. Thank you Meredith!”
- Carl Liedtke, With a Dog
“I've experienced higher download numbers on my podcast than ever before since launching my new branding from Quixotic Design Co.”
- Tori Overmyer, Thrive Business Development
Ready to start converting those new followers into contracts signed and invoices paid? CLICK HERE and let’s chat about building your new, strategy-backed brand.
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